Leveraging the Echo Chamber for Internal Branding

By Meagan Hardcastle, Social Media Specialist, Open Sky Communications In public relations, we are so used to talking about our communication with the outside world, outside our business. But, how do customers perceive us? How do competitors perceive us? How do...

The Life of a Marketing Digital Nomad

By Meagan Hardcastle, Social Media Specialist, Open Sky Communications Digital nomad – what does that word mean to you? Remote work is becoming increasingly popular and job titles, like digital nomad, are commonplace. My name is Meagan. You could call me a Marketing...

Why Influencer Marketing Works

By Meagan Hardcastle, Social Media Specialist, Open Sky Communications Social media is a crucial aspect of business strategy. While that may not have always been the case, today, more than ever, we rely on it to connect with people in every capacity of our lives....